Back

The Lego Company History

There’s something about the eyesight of your Lego box that brings you right back to your childhood. For many, the small hinders were an important part of the early years and helped form their imaginations and ingenuity. Now, Lego’s production processes are incredibly advanced plus the company is certainly working hard to stay ahead of the contour on durability.

When Ole Kirk Christiansen started his first manufacturer in Billund, Denmark, in 1932 having been determined to make the best structure toys out there. He started by using cellulose acetate to produce the small stones, but eventually switched to acrylonitrile my website butadiene styrene (ABS plastic), which is still applied today.

The ingredient to the success of the Lego program was the truth that every piece fit with all the others – the bricks could be combined in 915, ciento tres, 765 other ways, according into a 1992 Lego catalogue. The organization also create a new creation process and started applying injection rounds, which allowed it to create thousands of new products each year.

By the 1990s, however , the business was taking a loss, partly for its shift aside out of traditional doll design and into creating licensed intellectual premises. It started out producing value packs based on well-liked movies and video games, just like Star Battles and Winnie the Pooh. But a lot of these sets had been expensive and turned off lovers.

In recent years, the company provides jettisoned noncore businesses and increased expenditure in its key brick toy organization. It has likewise made a push into in-house brands like Ninjago and Relacion Knights along with partnered with big media companies to generate movies and TV shows based on these topics.